The Kodak Gallery Style Guide. I was the only Copywriter involved in the development and writing of the internal brand style guide for Kodak EasyShare Gallery. After ofoto.com changed its name to Kodak EasyShare Gallery, a distinct brand was developed (primarily in 2006). The next few pages detail the personality of this brand.

I was the sole Copywriter for Kodak Gallery for all site updates. The site was updated for sales, promotions and branding purposes about every 2 - 3 weeks. www.kodakgallery.com stores about 2-billion pictures, which are accessed through these pages. Kodak Gallery was awarded the 2006 Web Marketing Award: Photography Site Standard of Excellence.

I was the sole Copywriter on over 150 email campaigns. The goals were as varied as product sales, product education, new member orientation and more. 40 % of Kodak Gallery's annual revenue was tied to these efforts.

I was the only Copywriter for the three largest Gallery direct mail efforts. The Spring 2007 Gift Guide and the Spring and Holiday 2006 32-page catalogs. Each piece was sent to more than 2mm people, with a 20%+ conversion rate.

Parent/Child Activity Guide & Instructions for the LeapFrog Learning Desk. I concepted and wrote the content for this guide.

Copy for a collectible singing, dancing Greg Brady doll. I researched the life of Barry Williams and worked with the Graphic Designer to come up with this packaging--designed to be collectible, too!

The product manager for Dr. Grossman had a dream for his toy to become a household name. He asked me to write a complete history for Dr. G, which I did. I loved every minute of it, but the toy industry did not....still, it's my most detailed creativity.

I was the Copywriter at Gemmy Industries (maker of Big Mouth Billy Bass, the singing fish). Here is a sample of some toy packaging I wrote for singing, dancing dolls--characters from The Simpsons.

Beauty was one of three accounts I wrote for in the Neiman Marcus Advertising Department. This was my first experience writing for many different brands--here you'll see samples of my writing for Gucci, Prada and the NM Beauty Event. For larger copies of the samples, please email me at seliseallen@yahoo.com

These are selections from a direct mail piece for Neiman Marcus. The In Circle Newsletter was mailed to best customers. I was the Copywriter on this project and wrote copy, headlines and concepted with the project's Art Director.

Headlines to explain the plans for Neiman Marcus store remodeling.

The goal of this direct mail piece was to introduce selections of the spring line of shoes and handbags. I was the Copywriter and concepted with the Art Director. This piece was recognized in the design journal Print.

A direct mail campaign for Neiman Marcus Department Stores. I was the Copywriter.

I was the Copywriter or Sr. Copywriter on these projects for Neiman Marcus (and partners) and Kodak Gallery.